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In an attempt to appear as a more eco-friendly company, McDonald’s are changing their logo across Europe. After many years of a red background with their classic golden arch, many stores across Europe will be making the change to a green background.

For the past few years, McDonald’s have come against increasing pressure to change some of their environmentally un-friendly practices. However, to combat that, they have rolled out a series of eco-friendly practices for different stores around the world.

The logo colour change is the chage that is taking place across Europe. This change to the logo design has already taken effect in some stores in the United Kingdom and France. The country making the largest change is Germany where over 100 stores will be making the change to the green logo by this Christmas. How many stores and countries this change will be made in is not yet known.

You might be thinking, how can such a simple change in the logo have an effect for their green image. However, the change in colour will show people that they really are trying to make a difference in the way they work.

Sony Ericsson did something very similar with their logo earlier this year. Altough they were only looking to freshen up the brand and not send a message, like McDonald’s are trying to, they simply created a series of their logos, but in different colours instead of creating a new logo. This does show that if you have got the right logo for your business, you only need to make a small change for it to have a big effect.

There’s no reason why making a simple change like Sony Ericsson did wouldn’t work for refreshing your business. If you were a food based business, changing the colours to make a series of food logos you could use would give your business a fresh image. The same little changes could be made for any logo really, whether you make clothing logos or religious logos.